If you’d asked me a year ago, when I was in the process of leaving my job, what I’d be doing now, probably the last thing I would have said would be that I’d be producing a guidebook for engaging in social media in a meaningful and mindful way.

And yet… I’ve just written that very guidebook and now it’s ready to be released into the world.

I don’t consider myself a social media expert by any stretch of the imagination, and most of the time I feel like I’m still stumbling in the dark. So why am I releasing this guidebook?

For a few reasons:

1. In the last six months, I have been asked by half a dozen people for help in stepping into social media and developing online profiles. Every time I was asked, I’d stammer and say “but… I’m not an expert, I just do what comes naturally and I make friends online. I don’t have a clue how to get larger readerships or how to do fancy things online.” And they say “you’re exactly the kind of person I want helping me. Someone who will offer me friendly advice without going over my head or encouraging me to do things that don’t feel right for me.” Since I like the people who asked, I started putting some thoughts on paper and before long, I had a guidebook.

2. I’ve been hired by the university to teach an introductory workshop in social media engagement. They apparently think I have a clue what I’m doing. When I started preparing for the course, I realized I knew more than I thought I did. Those thoughts added more ideas to my guidebook.

3. I’ve been witnessing some of the icky stuff happening online, like the suicide of someone who built an empire online, a strange relationship that resulted in possible death threats or at least some weird behaviour on the part of more than one “social media guru”, and more than one house of cards tumbling. Watching all of this was a strong reminder to me that we need to continue to foster meaningful relationships online and stay away from snake oil salespeople and emperors with no clothes, and we need to work hard to put good things into the world. I believe I have some wisdom to offer in terms of following your intuition, building trust online, and living authentic lives, so I added those thoughts to the guidebook.

Before long, I had something worth offering.

If you want to learn more, go here. It’s just $15 for a one time download, cheap enough that if you want to offer it as a gift to that aunt who keeps bugging you to teach her how to use Facebook, you can do so without breaking the bank.


?”I’m not a teacher: only a fellow-traveler of whom you asked the way. I pointed ahead – ahead of myself as well as you.” – George Bernard Shaw

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