by Heather Plett | Aug 9, 2011 | change, writing
Good writing changes us, whether we are the writers or the readers.
I’ve taught a few writing courses this year and have plans for more in the coming months. No matter what kind of writing course I teach, whether it’s PR writing, business writing, or personal writing, there is one common element to what I teach. In every course, there is at least one session in which we talk about writing that impacts change.
Whether we write blog posts, newspaper articles, press releases, novels, ad copy, memoirs, or simply emails and Facebook updates, there is always potential for our writing to impact change in other people and ourselves. We may never see it that way (and often it’s best if we don’t), but writing is a powerful medium that can cause a LOT of impact.
While paddling across the lake last week, my friend and canoe-mate Jo, who’s very close to achieving her PhD in Psychology, told me that there is a growing field in psychology called bibliotherapy in which people use books, poetry, and other written word as their therapy. It was a relief to me to hear that this is taken seriously among experts, because books have always been my favourite therapists.
Because I teach writing for change, and have an upcoming workshop at the university called “Writing to Impact Social Change”, I’ve been asking a lot of writers to share their best tips on the subject. I have happily compiled tips from 26 writers (plus myself) that I’ve used in my classes. Writers include Christine Claire Reed, Margaret Sanders, Renae Cobb, Jarda Dokoupil, Michele Visser-Wikkerink, Jamie Ridler, Julie Daley, Katharine Weinmann, Hiro Boga, Susan Plett, Michele Lisenbury Christensen, Rachelle Mee-Chapman, Connie Hozvicka, Ronna Detrick, Dora Dueck, Marion Ann Berry, Tara Sophia Mohr, Amy Oscar, Mahala Mazerov, Debbie Lattuga, Kathy Jourdain, Lisa Wilson, Lianne Raymond, Jo Hassan, Tina Francis, and Desiree Adaway.
Because I love their advice, and I love playing with images, I put together a beautiful little ebook that I’m thrilled to share with you. (The pages look like the sample above.) Along with a tip, each page contains an original photo taken by me. (Except for the last photo, which was taken by my daughter Maddy.)
It’s a freebie – no strings attached, no need to give me your email address, no need to sign up for anything. Just download it, share it, pass it around, read it out loud at your writing circles, save your favourite pages and use them as your desktop wallpaper, or print and laminate them and hang them on your wall as posters in your writing room.
All I ask is that you PLEASE, pretty please, always remember to credit me and the other writers who graciously shared free advice with you. 🙂
To download, simply click on the image of the cover below. And then… enjoy! Be inspired. And WRITE!
Note: If you’re interested in an 8 week course that I’ll be teaching in Winnipeg this Fall called Creative Writing for Self Discovery, or if you want to know about the 1 day workshop on Writing to Impact Social Change at the university, email me at heather at heatherplett dot com.
by Heather Plett | Jul 4, 2011 | Community, Leadership
ALIA Summer Institute is all of these things:
* It’s a place where you dive deeply into conversations within minutes of meeting new friends because you know that the longings in your heart are shared and your common passions build bridges with these people long before you arrived in the same space.
* When you are there, you walk around feeling always a bit raw, with your heart bravely exposed. You dare to live this way there (though you might not anywhere else) because you have an intuitive sense that the people in this community can be trusted to hold you gently, both body and heart.
* It’s a place where you are reminded daily to be mindful, to make meditation a priority, to be a witness to all that is present in the world, and to recognize that the molecules that make you who you are are also the molecules that make the world the beautiful place it is.
* The very first speaker you hear is almost certain to remind you to bring your vulnerability, your curiosity, and your broken heart to this space, because these will be valuable assets in the work we will do together.
* It is a place of incubation, where the tender shoots of your good ideas are fed by other people’s good ideas, and what emerges is exciting and beautiful and is owned not by anyone but by the collective whole.
* In this space, “leaders” come in the form of dancers, artists, students, writers, teachers, dentists, architects, small business owners, and anyone else willing to step forward to catalyze change.
* When you gather in a large sacred circle and hear the stories of your new Japanese friends, who survived the pain of a triple tragedy, you know that nobody’s job is to fix it, but everybody’s job is to listen deeply and hold them tenderly in a gentle space. And then after you depart, everyone’s job is to carry these stories in their hearts and let it change the way we interact with the world.
* Unlike a conference, you don’t spend the week sampling ideas like candy. Instead you dive deeply into a full, nourishing meal of ideas in an intensive workshop with a small community within the larger community.
* Holistic learning is part of your daily experience, whether that means dancing, singing, playing, painting, or doing aikido or big brush strokes. You won’t be at all surprised if one day you’re cavorting around the auditorium with other people, holding wooden sticks tenderly between your index fingers. It will all make sense when you’re there.
* You will have meaningful conversations with amazing people of different generations, different races, and different nationalities. Your world will be stretched, your belief system modified, and your perspective changed.
* The heirarchy you experience in other learning events will be flattened, and nobody will be too conscious of who the “experts” or “teachers” are. You have all come to learn and co-create, and your good ideas and passions are as valuable as anyone else’s.
* Though heirarchy is of no importance, the elders in the room have arrived knowing that they have responsibility to share their wisdom, and the youth have arrived with an intuitive sense that they have responsibility to share their vitality. And the sharing of these and other gifts makes this a vibrant and energetic place to be.
* You’ll hear things like “open space” and “world cafe” and you will learn that those are simply words that mean that you will be invited to dive into meaningful and intimate conversations in a large room with hundreds of other people doing the same.
* In some of those conversations, you will have the opportunity to play host and other people will offer gentle support and ideas to help you grow the seeds of your ideas.
* When you show up willing to play a role in the community, you may be asked to do your doodling on a large piece of paper at the front of the auditorium, or to host an intimate story-telling session.
* At the end of the week you will dance with wild abandon because you have new faith in your own body and new trust that your community will honour your fierce and feral movements across the floor.
* When it’s all done, an artist will make a mark on a large piece of paper, and without words, you will know that your experience has been honoured by the ink on that page.
In the weeks to come, I will most certainly be writing more about what ALIA was for me personally. Some of those thoughts are still emerging and so I will give them time to grow. Suffice it to say that my heart has been deeply shifted.
by Heather Plett | May 13, 2011 | Uncategorized
Today is another in a long series of grey, sometimes drizzly, sometimes windy days. This morning I feel like a caged animal, longing for the space beyond the clouds, beyond the grey.
I feel easily caged. It’s part of my nature. Put too many boundaries around me (office walls, too much structure, not enough time on my schedule to wander, too many rules or limitations), and I get so restless I could SCREAM. I pace the cage, I rail against the machine, I get really, really cranky.
I know this about myself, and yet I keep expecting something different. I keep thinking I should WANT to fit into the cages that seem to make other people happy, I should LIKE sitting still for awhile, I should be THANKFUL for the office walls and structures that box me in. Oh the “shoulds” I have dumped on my head! I’ve tried so hard to fit into the ordered worlds that seem to make other people happy. And yet I can’t. It just doesn’t work for me.
It’s the same way in the world of business. Even though I am thrilled that self-employment gives me more opportunity to wander, to sit in the middle of a labyrinth to do my work, or to choose the library, a coffee shop, or my tiny basement studio as my creative space for the day, I still find myself trying to force myself into some kind of box.
I should be able to fit my business into a box, shouldn’t I? All the business books tell us to be specific, to have a crisp clean elevator speech, to have a niche market, to KNOW what we offer the world and to be able to communicate it in simple clean language.
But every time I try one of those boxes, I start to get really, really restless and I want to bust out of the box. Every time I try to define myself as one thing – “writer, communications consultant, teacher, creative midwife, facilitator, leadership coach, transformation guide” – I start going a little crazy and my body fills with angst.
And then I do that thing I do when I assume everyone else is figuring it out except for me – I assume there must be something wrong with me. I beat myself up a bit, and I try a little harder to fit into a box.
But the boxes NEVER FIT!
Because I am a wanderer. An explorer. A scanner (in the words of Barbara Sher).
I am a creative thinker. A box-buster. A questioner. An outside-the-lines-colourer.
And you know what? I’m proud of that and I don’t want to beat myself up over it any more. I want to BE WHO I AM and build a business out of that instead of trying to find some model that doesn’t fit.
Because of that, two things will be happening in the coming weeks:
1.) Next week (on my birthday), I will be releasing a new product that I absolutely LOVE because it is so true to my heart. It is about the beauty of being a wanderer and I’m SO happy that other wanderers have agreed to help me with it. OH MY GOSH this is going to be fun! I’m celebrating what makes me a wanderer, sharing it with you, and hopefully helping you to celebrate your own box-busting, colouring-outside-the-lines, happy wanderer nature too.
2.) Within a month or so, I plan to migrate my blog over to my heatherplett.com url. I have loved Sophia Leadership, but it has begun to feel like another one of those boxes. Not nearly everything I want to write about or create or sell is about feminine wisdom or about leadership. It’s time to just brand MYSELF and release the products and services that emerge out of my gifts instead of trying to squeeze all of my energy and creativity into a brand that doesn’t fit. I’ll still write about leadership and feminine wisdom now and then, but that won’t be the whole she-bang. Being a WANDERER is part of my brand, and so I will celebrate my burning need to wander from one idea to the next.
I’d love to hear from you if you have any ideas. For example, let me know what your favourite things are about visiting my site. What would you like to see more of? What things would you buy from me if I created them? What e-courses would you like to see me teach?
by Heather Plett | Mar 15, 2011 | change, writing
Last week, I was wrestling with how to teach my public relations students about writing to impact change. I looked in the usual places for inspiration on the subject (Google & the bookstore), but found very little. Suddenly it occurred to me that I have a lot of friends who, on a daily basis, are writing to impact change. Why not ask them? And so I did. I sent out an email to a bunch of people whose writing I respect and here are the answers that came back to me:
Be specific.
Be PERSONAL.
Be vulnerable.
Be yourself.
– Christine Claire Reed
Follow the fear.  When I have something to say that I’m afraid to say because of the reaction I fear I might get, that’s when the writing has the most impact.  And I just have to sit down and write it.  If I overthink, the power dwindles.
– Renae Cobb
Tell a personal story about an experience that impacted you in a profound way. A moment in which you knew with absolute certainty, this is the person I am meant to be.
– Margaret Sanders
1. Start with: “I want to tell you that…”
You’re going to erase that little line once you’re done your piece, but I find if I start with that bit of sentence, my writing is more focused on what I really want to say, and what I really want the reader to remember.
2. Once you think your piece is polished, go back and cut 20 percent more. Most of us write too much and you would be surprised how much you can cut without losing your message. Your message will be more clear because you’ve taken out all the extraneous words. If you are really long winded, you might even need to cut 30 percent.
3. Believe what you are writing about. Bullshit doesn’t make for behavioural change.
– Michele Visser-Wikkerink
Think of a time in your life when someone said something to you and it
changed everything. It may have been as simple as yelling out “Stop!” as you
were about to step into the street. It may have been hearing that someone
believed in you. Or that they didn’t. For me, it was when my boyfriend
looked at a sign for theatre auditions and said to me, “Hey, you might like
that!” It changed my life forever. What words have changed your life?
– Jamie Ridler
Write from your own experience.
Don’t be afraid to share your wisdom.
Be transparent with your process, warts and all.
Invite people to consider, rather than trying to get them to change.
Share your stories, because they are the best way to make a point.
– Julie Daley
Learn how to network if you really want to make an impact as a writer. It’s not a direct “writing skill,” and many writers are very introverted, so writers often don’t appreciate the importance of networking if you want to impact behavioural change with your writing. There’s so much writing out there these days that it’s hard to get your writing noticed – even if you’ve put a lot of careful thought into writing catchy headlines/ book titles! You can write amazing “impactful” stuff, but if nobody is reading it, it’s not going to effect behavioral change. The thing that’s most likely to get people to notice your writing is relationships. People who know and like you will be more likely to read your stuff – and to pass it on to others. And when they read your stuff, the people who know and like you are much more likely to read your writing with an open mind and to take action.
– Cath Duncan
Reframe, reframe, reframe….what is the inherent possibility or potential
and how can your words and perspective  illuminate this?  This of course
presumes potential exists and that pattern emerges from chaos.
– Katharine Weinnman
Write it for the people not for yourself.
– Jarda Dokoupil
Consider these questions:
Who are you talking to?
What do you want to say to them?
What are you feeling?
What qualities do you want to infuse your self and your world with?
How can you be the change you want to effect?
– Hiro Boga
I think if you come to the page thinking “I have to impact positive change” you’re going to shut yourself down immediately.
I think the most important thing is to TELL THE TRUTH, because the truth speaks for itself. Â Open, honest, vulnerable writing will influence readers.
– Susan Plett
1. Meet people where they are – make sure they feel GOTTEN – empathetic messages before emphatic messages
Understand change has stages
2. Give baby baby baby steps
3. Share specific stories, “before and after” style that help people see themselves both now and in the positive future you’re inviting them to
– Michele Lisenbury Christensen
My writing advice is to be brave enough to make yourself vulnerable in your writing—while still being honest and respectful to yourself—and your words will resonate on a deeper level with others. Â When I write on my blog I write for myself with the intention that by sharing it–my words will touch others. Â I try to never write at them–but to include them in my thought process. When I sit down to write I always think “what do I want to talk about”…never “what do I want to write.”
– Connie Hozvicka
Use fewer words. You may not like it that most Americans read at an 8th
grade level and have the attention span of a gnat, but that’s the reality.
If you want to communicate you have to live by it.
Create strong metaphors. If it’s wimpy, don’t use. It it’s stunning it will
stick.
– Rachelle Mee-Chapman
Here is one quote I just found yesterday that I posted on my facebook.
“You write to communicate to the hearts and minds of others what’s burning inside you. And we edit to let the fire show through the smoke.” ~Arthur Polotnik
As I am editing my draft memoir I am finding it very important to be clear and to use truthful words. Sometimes I find it extremely difficult to find the words to put together a sentence that will make an impact, but then I sit down to the page and take a deep breath and trust the process, I trust that I am using the right words to make the impact that is intended. To tell the story and hopefully it will be remembered.
I find it helpful for me to read out loud what I have written, to see if it makes sense, are the words I am using, choosing the right fit for the intention? I like this process.
– Marion Ann Berry
I thing the one most important thing new writers need to learn is how to tell a good story – in order to impact behavioural change, as a writer, I need to create emotional impact. To create emotional impact I need to create the opportunity for emotional resonance and, although there are other ways, a well-constructed story is one of the most effective ways to do that. Ultimately I’m interested in behavioural change that results from us becoming more connected – more connected to our true selves, other people and everything that lives and grows in our natural environment. In my experience that kind of connection can be enhanced through good story-telling. Examples could range from a well-told story about where the trash that we throw out actually goes and whose lives it effects, through to a woman sharing her birthing story.
– Marriane Elliot
Use stories! Not theoretical language.
– Tara Sophia Mohr
TELL THE TRUTH! Write in vulnerable ways. Write from your soul. Write from your own experience – or even lack thereof. Just acknowledge to us that your words are grounded in your own passions, doubts, strengths, weaknesses, questions, hopes, fears, etc.
Of course, this has to be appropriate to audience, but I think somehow, no matter the subject or the context, the best writing comes from the heart. When I read that kind of writing, I am changed. Over and over again.
– Ronna Detrick
And here are some that I added:
1.Write for the intellect AND the emotions. If you convince both, you can impact change. If you convince only one, the other may put up roadblocks.
2. Show don’t tell. Show me why the change will benefit my life. Don’t just try to convince me with impressive stats.
3. Focus on possibilities. Show me someone just like me who’s made the change and is happy about it. Make it seem attainable.
by Heather Plett | Feb 28, 2011 | change
I’ve been thinking a lot about chaos lately.
The brave people who’ve protested in Tunisia, Egypt, and eventually (hopefully) Libya, have impacted significant change for their countries. Those changes won’t come without chaos, however. There will be many days when people will be asking “When will we finally see the fruits of our labour?” or “Was all of that risk really worth this frustration?” There’s a good chance it will take months, maybe even years for things to settle into a new normal and for the real results of the change to arrive.
With change of almost any kind comes a period of chaos. Years ago, I heard David Irvine
make a presentation in which he talked about the change curve. It looked a little like this:
That diagram has stuck with me for about fifteen years, and it’s served as a great source of comfort whenever I’ve made a significant change in my life. Almost every time, I get excited about new possibilities and I expect things to go smoothly and get better right away and then BAM, I’m thrown into chaos. When that happens, I remember the diagram and think “Oh yeah, I’m right on track! It’s the chaos period. I’ve just gotta persevere and get through this.”
It’s been that way in my self-employment journey in the last four months. It’s been a welcome change, and the stress in my life has gone WAY down, and I’m oh so happy, but there’s been lots of chaos as I wonder how the bills will be paid, how I’ll get the word out about the work I want to do, and how I’ll even figure out just WHAT work I need to focus on. Chaos. Just as I should have expected.
The good thing about the change curve, though, is that after you commit yourself to chaos, work through the resistance and transformation, and spend lots of time with the new ideas, things do get better. They get even better than they were before the new idea was introduced. In the end, the chaos is worth the effort.
In what ways have you experienced the change curve and (in particular) the chaos? Are you in it now? Have you worked your way through it?
My prayer for the people of Tunisia, Egypt, and Libya is that they will be patient and hold on to hope during the chaos. That’s my prayer for myself, and for you as well.
Note: Credit to this site for the diagram.
