In recent weeks, I’ve had a few people whose work is growing and who want to be prepared for more growth ask me what advice I’d give them from my experience of having a blog post go viral. A year and a half ago, my blog post about holding space went viral. So many people visited that my website crashed once and threatened to crash another time. There continue to be viral spikes now and then when someone with a large following discovers and shares it. By now, I would estimate that around 3 million people have seen that post either on my site or on other sites where it’s been shared (especially Uplift Connect). It’s been quoted in books and journals, it’s inspired videos and other articles, and it’s been plagiarized more than once.
I’ve been thinking a lot about that experience and what I learned from it. It really was life-changing and it’s taken my work into a deeper and more focused place. It has opened remarkable doorways for me, brought in lots of new clients and speaking engagements, and allowed me to travel to some interesting places to do interesting work. Now, a year and a half later, I’m working with an agent to grow the ideas that started in that blog post into a full-length book.
Yes, that post has been a great blessing and a dream come true, but it has required great sacrifice of me as well. The fall-out from that post has brought me to the brink of burnout more than once. It has exhausted and overwhelmed me. It has changed relationships and has sent me into therapy. It has placed a burden on my shoulders that I wasn’t always prepared to carry. Sometimes hundreds of emails fill my in-box, each one of them a request for some energetic output on my part.
At first I was going to write a “what I wish I’d known before it happened” kind of post, but truthfully, I don’t know if I would have done much differently. Even in the really hard spots, there were lessons to learn that couldn’t have been learned without some struggle. So instead, I will give you some of my stories and lessons and you can make of them what you will. Some of these are related to business growth and some are related to personal growth – I really can’t separate the two because they are so blended in what I do.
- There are few things more vital than good support. Because my business hadn’t grown enough, I was running a one-woman show before my post went viral, doing everything on a shoestring budget. I didn’t have a good hosting plan for my website and I didn’t have anyone with the technical capacity to support website challenges. I was self-taught and relied on the inexpensive hosting package of a big and impersonal business. That was a nearly fatal flaw. When the traffic increased exponentially, the big and impersonal business kept threatening me with menacing emails about the fact that I didn’t have enough capacity in my hosting package, but weren’t responding to any of my requests for support. When my website crashed, they completely ignored my repeated requests for urgent support for more than 24 hours. Finally, a website super girl stepped forward, stayed up all night, and rescued my site from disaster. It was running again (now hosted by her) by the time I woke up in the morning. I now pay a fair bit more for web hosting, but that’s a monthly bill I pay quite happily for the peace of mind it’s brought me.
- Having a lot of good content and programs already available helped immensely. I’ve been blogging for more than a dozen years and had several reasonably-priced programs available on my site (ie. Mandala Discovery, The Spiral Path, and Lead with Your Wild Heart) which meant that new visitors could engage with my work and invest in it right away. I know I could have done better if I’d had a savvy marketer working with me, but I did alright, given the circumstances. I am grateful that the viral spike happened far enough into my business development that I could support it and it wasn’t just a flash-in-the-pan success. That meant that, in the early days when not many people were showing up, I had to be faithful to the work and believe that it had meaning, continuously creating whether or not people were paying attention.
- The internet has created a market where people feel they are entitled to free content and advice. While I am grateful for the income that this post brought in, it is also true that far more people came looking for free support. This is not a critique of those people (I’ve done the same thing myself on occasion, though I try not to anymore), but it was amazing to me how many people reached out for free advice on everything from parenting to palliative care to marriage to business development. Because I love to engage with people and have built many beautiful relationships online, my first instinct was to respond to every one of the emails I received and often that meant giving out free advice. That is exhausting and unsustainable. I had to learn how to create better boundaries for myself and I had to practice letting people down for the sake of my own health and well-being. Now, a year and a half later, I have finally hired an assistant who is managing that flow and helping me to protect my energy.
- I can’t over-state how important good self-care and healthy boundaries are. I’ve always considered myself to be fairly good at self-care (I take lots of hot baths, go on lots of long walks, step away from my work regularly, journal and make art often, have some really supportive relationships, etc.) but I realized with this experience that the bigger my work and audience gets, the more intentional I need to be about self-care and boundaries. In working with a therapist, for example, I realized that I still have a long way to go in terms of honouring my body and protecting my energy while I make myself available to more and more people. I’ve been working on that this summer.
- People are looking for more depth than we sometimes expect – don’t dumb it down. I work in some pretty deep and sometimes dark places. I talk about grief, shadow, conflict, race relations, vulnerability, etc. That’s not the kind of work that one would normally associate with “going viral”. And yet, I’ve found that my audience shows up when I take the most risks in going to those deep places. My blog post started with the death of my mother and it included a definition of holding space that is fairly intense and doesn’t fit with some of the more New-Agey or Law-of-Attraction type understanding of holding space. And yet, that is clearly what people are hungry for, because they keep coming. Far too many coaches and writers write from a more shallow place (“do these ten steps and you’ll have a rich and happy life”) and they might get rich from it, but I don’t think it’s feeding the real hunger in the world.
- Fame is shallow. It’s the real work that matters. Sure it’s flattering that three million people have seen my post, but I can’t dwell in abstract numbers or I risk getting lost in ego. To me, the real work is in the circles that gather in my workshops, the individuals who sit across from me in my coaching sessions, or the people who engage with me when I speak at conferences. Last week, I held space for a powerful and intense ceremony for two people who are launching a beautiful new movement into the world. Sitting there in the grass, bearing witness as they took a metaphorical journey into the work that calls them was as good as my work gets and it is a great privilege that I get to do it. I don’t ever want to forget that.
- Not every audience is worth spending my energy on. At the beginning, it was flattering to be invited to do radio interviews, etc., but I learned fairly quickly that if my gut was telling me it wasn’t the right audience, I should pay attention. More than one interview fell flat because the interviewer really didn’t understand my work and didn’t know how to ask good questions. I walked away from those interviews feeling drained and frustrated. Since then, I’ve been more selective in what speaking engagements or interviews I’ll agree to. I’ve also become somewhat suspect of online summits where a lot of speakers are doing free webinars, especially when there has been little thought to the diversity of the speakers. I would only agree to one of those if it was just the right invitation and just the right intention around what it’s offering. It’s not true that “all PR is good PR” – sometimes it drains your valuable energy and/or links you to products and organizations that don’t fit with your values and integrity.
- There are great risks involved in taking your work to a deeper place. There’s a Bible verse that says “From everyone who has been given much, much will be demanded; and from the one who has been entrusted with much, much more will be asked.” That rings true for me in this work. I feel that I have been given a great gift and great responsibility in doing this work, but it is also requiring much of me and I can’t take that lightly. In order for me to be doing this work with integrity, I have to be willing to peer into my shadow and address my own shame and discomfort. Some of the emails I get, for example, are negative and attacking. Sometimes I need to ignore them and stand in my strength, but sometimes I need to accept what is truthful in them. And always I need to be resilient enough to return to the work and remember that it’s not about me.
- It is, ironically, harder to build real relationships when lots of people know who you are. This was rather unexpected for me, but I’ve noticed that people respond to me differently once they know that I had a blog post that went viral. When I’m at conferences or other public gatherings where people know my work, they assume I’m the expert or teacher and they approach me that way, assuming I know something that they don’t know. Some have read a fair bit of my work already, so I am automatically at a disadvantage, not knowing anything about them. It’s new territory to navigate, and it hasn’t kept me from some beautiful experiences of deep connection, but it definitely shifts the initial connection in a relationship. Sometimes this is okay (it allows me to maintain some boundaries), but sometimes it leaves me feeling a little lonely when everyone else is connecting on more equal playing field. I remember a similar thing happening when I first stepped into management – I was no longer privy to much of the office chit-chat that helped build relationships among staff.
- Only do this work if you’re prepared to have your life shaken up. One of the most significant results of this deeper personal work that cracked open for me when I started writing about holding space was that my 22 year marriage unraveled only months after my post first went viral. That wasn’t accidental timing. The post, and my resulting work, caused me to see that I wasn’t living in integrity. While I was busy teaching people to hold space, I was in a marriage where neither I nor my husband knew how to hold space for each other. We were pretending we did, but we really didn’t, even after years of trying. The viral blog post made that even more apparent, when I started looking for deeper emotional support than he knew how to give. I knew that, in order for this work to grow, I had to be honest with myself and step away and also release him to what would support him better.
- The outcome is not my responsibility. This has been my mantra since the early days of my business when I was stressing out about whether anyone would read my blog or pay for my offerings. After the discouragement of canceled workshops (due to low registrations) and ignored blog posts, I had to remind myself that I am called to this work and will continue to do it whether three people show up or three million. I am responsible for showing up and doing this work with integrity and commitment, but I am not responsible for the numbers or what people take from it. When I get caught up in numbers or people’s responses, it messes with my ego, my work suffers and my voice gets weak. When I stay in the work and write and teach what I’m most passionate about, the right people show up and I get to do beautiful, meaningful work.
- Nothing is worth more than my own family and health. This work is gratifying and humbling and I breathe a prayer of thanksgiving every day that I get to do it. But no matter how many people visit my blog or come to my workshops, I would walk away from it all if that sacrifice were ever required of me for the sake of my daughters or myself. There are only so many balls that a person can juggle, and I know which ones are glass. I love this work, but I am not a slave to it.
If this resonates with you, please share it with anyone whose work may be growing. I often wondered, while I was in the middle of it, where to turn for help and support from someone who’d been there before me. I found some of that support along the way and I want to offer it to others. If you’re growing your work and need coaching to help you stay grounded, check out my coaching page. If you’re just beginning to dream of what your work is in the world, you may benefit from Pathfinder: A Creative Journal for Finding Your Way or The Spiral Path: A Woman’s Journey to Herself.
Interested in more articles like this? Add your name to my email list and you’ll receive a free ebook, A Path to Connection and my bi-weekly reflections.